Research and testing

At Cogworks, we believe that the best digital experiences are born from a deep commitment to research, testing, and continuous improvement. Through our years of working with diverse clients, we’ve gathered a wealth of insights that we integrate into every project, particularly within our Orama Studio product. Our goal is to create the best possible experience for both content editors and end users by leveraging our historic research and constantly pushing for enhancements.

The extensive research we've conducted over the years with various clients has provided us with invaluable insights into what works and what doesn’t when it comes to web design and user experience. These learnings are embedded within Orama Studio, ensuring that your editors have access to a platform that’s been refined through real-world applications. This means Orama Studio is not just a tool but a well-researched, user-centric platform designed to meet the specific needs of your team.

We are strong advocates for continuous testing as part of the development process. At Cogworks, we encourage our clients to use tools like UserBrain to gather regular feedback on their user experience. UserBrain allows real users to interact with your site, providing insights into how they navigate, where they encounter issues, and what could be improved. This real-time feedback is crucial for making informed decisions and iterating on your digital products.

At Cogworks, we pride ourselves on our belief that a website is never truly finished. There is always room for improvement, and we thrive on continuously enhancing the sites we build. Through ongoing research and testing, we identify opportunities for refinement, ensuring your website evolves alongside your business needs and user expectations.

We integrate powerful tools like Google Analytics and uMarketingSuite into Orama Studio to help you track and understand user behaviour. Google Analytics provides comprehensive data on your site’s performance, user demographics, and behaviour patterns. Meanwhile, uMarketingSuite, which we highly recommend for our clients, offers advanced features like personalisation, A/B testing, and marketing automation, all within the Umbraco environment. With uMarketingSuite, your marketing team can fine-tune campaigns, segment audiences, and optimise content based on real-time data, ensuring your site always achieves its goals.

These tools are particularly beneficial for marketing teams, allowing them to ensure that the website is always aligned with business objectives. By continuously testing and refining content and campaigns, marketing teams can drive better engagement, improve conversion rates, and ultimately achieve a higher return on investment.

Research and testing are at the heart of our approach to web development. We draw on best practices from across the industry, including user-centred design principles and data-driven decision-making, to create websites that are not only beautiful but also effective. We understand that user needs and behaviours change over time, and we are committed to ensuring that your site stays ahead of the curve.

From initial discovery through to post-launch, we apply rigorous research and testing methodologies to every Orama project. This ensures that the final product not only meets but exceeds user expectations. By continuously analysing data, gathering feedback, and testing new ideas, we ensure that your website is always optimised for success.