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Showcase: Storm's Social Reach Feature

Showcase: Storm's Social Reach Feature

Olivia Toye

16 Feb 2018 • 2 min read

As #LFW fills up our social media feeds, we’re taking a look at our most fashionable project yet.

Innerworks is coming soon...

This blog was originally published on our previous Cogworks blog page. The Cogworks Blog is in the process of evolving into Innerworks, our new community-driven tech blog. With Innerworks, we aim to provide a space for collaboration, knowledge-sharing, and connection within the wider tech community. Watch this space for Innerworks updates, but don't worry - you'll still be able to access content from the original Cogworks Blog if you want. 

As the most coveted fashion event in the UK (if not the world) is in full swing, we’re taking a look at our most fashionable project to date.  

Storm is one of the major modelling agencies in the country, representing famous faces from Lottie Moss to Cindy Crawford, and recently grime artist Stormzy.

Initially, Storm needed a website that served as a visual showcase and would also be able to hold vast amounts of data. So we created an intelligent and beautiful website, powered by Umbraco, that streamlined their casting process. We then went on to develop further custom features.

The Social Reach Feature:

The custom ‘Social Reach’ feature enables a booking agent to sort talent by their social reach. This is the social media age after all, and there is no industry more reliant on its ability to set and document a trend!

It looks pretty great too...

Examples from the Social Reach Feature created by The Cogworks' for Storm Management UK
With a simple ‘on/off’ switch, the feature allows you to browse Storm’s talent by their social media popularity, by their volume of followers all together or specific platforms, collecting data from Facebook, Twitter, Instagram, and YouTube.

Self-promotion through social media has become a game-changer in almost every online industry. But does it always look as sleek as this?

Who says web design isn't fashionable...

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