Digital strategy connects business goals to the digital systems, channels and experiences that deliver them. At Cogworks, it's a practical, costed roadmap your team can act on the week after sign-off. Every recommendation is backed by evidence, priced against value, and built to protect budget and reduce delivery risk.

A Cogworks digital strategy includes stakeholder and user research, analytics review, competitor benchmarks, a prioritised opportunity map, a 12-month costed roadmap as Catalyst Projects, and a KPI measurement framework. Delivered as a fixed-price Spark project with built-in 6 and 12-month review checkpoints.

A Cogworks digital strategy typically runs 4 to 8 weeks and costs between £10,000 and £25,000 depending on scope and research depth. Delivered as a fixed-price Spark project that feeds directly into a costed delivery roadmap. Pricing is tied to value, not time and materials.

Digital strategy sets the direction: what to achieve online, for whom, through which channels and in what order. Digital marketing is one delivery channel within that plan. Digital transformation is the broader organisational change programme that may follow. Cogworks focuses on practical 12-month roadmaps organisations can actually deliver.

Any organisation whose digital function has become reactive, fragmented or underperforming. In-house teams can absolutely run digital strategy and Cogworks often works alongside them. We bring method, outside perspective and evidence from 20 years across professional services, charities and enterprise.

Cogworks sits in a distinct lane: a digital consultancy and build studio that produces the strategy and delivers the work. Clients including Russell-Cooke, Prostate Cancer UK, Shawbrook Bank and Evelyn Partners stay for multi-year Momentum partnerships because strategy and delivery stay aligned throughout.