Reckitt Beckiser
Deliverables:
• CMS Platform Design and Build • Content Migration • Third-Party Integrations • Training • Support & Maintenance •
Reckitt Benckiser (RB), a leader in the FMCG industry for global consumer health and hygiene, partnered with Cogworks to design and build a unified CMS solution to streamline end-user experience across their huge portfolio of global brands.
RB's digital presence spans numerous countries, languages, and markets, with well-known household names like Dettol, Vanish, Veet, Durex, Finish, and Airwick.
Challenges in Managing FMCG Websites at Scale
Before oneCMS, each of RB’s global brands managed content independently, using different CMS systems across various markets, which led to fragmented user experiences, high training costs, and inefficiencies in content management.
RB needed a scalable, unified CMS to standardise content management globally, reduce training costs, and streamline the publishing process across the entire ecosystem.
oneCMS powered by Umbraco
built by Cogworks
Cogworks designed and built oneCMS on Umbraco, providing 81 leading global brands with a dedicated CMS instance.
Key solution features:
Integrated Product Catalogue: Seamlessly connected with RB's PIM system to simplify product management.
Unified Interface: Standardised back-office for easier content management across the entire ecosystem.
Multilingual Support: Managed content in over 20 languages for global markets.
Custom Market & Campaign Sites: Supported tailored regional and promotional sites.
Centralised Content Migration: Smooth transition from legacy systems to oneCMS for teams across multiple brands and regions.
Thanks to The Cogworks and their hard work on the project, and going above and beyond pretty much all the time to get the sites live!
Simon Oboler • Global Digital Brand Manager • Scholl, Reckitt Benkiser
Efficient and Scalable Global Website Management
The Results:
Unified back-office experiences led to better content creation and smoother front-end experiences, boosting RB's digital presence and product visibility.
Impact on the business:
Reduced Training Costs: The unified back-office lowered training needs, with all editors using one platform.
Improved Efficiency: Simplified workflows reduced time and effort in managing global website content.
Scalable Solution: oneCMS adapted to RB’s growing needs, supporting new brands, markets, and campaigns.
Keeping FMCG Fast and Future-ready with Scalable Digital Solutions
The oneCMS project was a significant step forward in RB’s digital transformation journey.
By unifying content management across its global brands and markets, RB reduced costs and complexity and enhanced the efficiency and visibility of its digital presence.
oneCMS, by Cogworks, continues to empower RB's brands to remain household names and a dominant force in the fast-moving consumer goods (FMCG) market today.
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