Fed by Abel & Cole

Organic interfaces. Delivered quickly.


UI Design • Back End Development • Front End Development • Third Party Intergration • eCommerce

Getting London Fed

Fed’s Web App has the peckish in mind. A quick and effective ecommerce platform developed, built and live before your daily dose of sustenance arrives.

In a fast-moving project with sustainability at its core, Abel & Cole partnered with Cogworks to turn their vision of delivering organic goodness to London offices into a reality. Recognizing the increasing demand for healthy and environmentally conscious food options in office settings, FED was conceived to provide a solution that aligns with Abel & Cole's commitment to quality and sustainability.


Organic Products


Seamless experience


Well FED Londoners

Tasty design

Fed’s organic goodness brings people together, and that’s the approach we took to designing their user interface. Working in partnership with external teams and applying their existing branding and wireframes, we created a 100% friendly interface that gets you fed.

The custom dashboard processes order information intuitively; by week, regularity and order status, so Fed’s team can focus on getting delicious food and drinks across the city.

Tasty Design

Sustainable Solutions

By developing new features as well as streamlining existing functions, we were able to deliver a functional online shop fast. Our custom API means that Fed’s team can work with super synchronised systems and ensure a smooth journey for their hungry users.

With a side of Merchello, an ecommerce plugin for Umbraco, in just a few weeks we developed a sustainable ecommerce platform that will keep up as their b-corp business blooms.

Sustainable Solutions

Delivered quickly

Our developers worked with Fed to produce a made-to-order experience that ultimately could be handed back to them, with technical features in place that would always deliver.

The Fed Web App doesn’t just deliver organic goodness to offices across the city, it provides an on-brand and sustainable product ideal for getting Abel & Cole’s growing venture off the ground.

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