Dynamic Vines
Deliverables
UI Design • UX Design • E-commerce Development • Vendr Integration • Umbraco CMS • API Integration • Stripe Payment Gateway • Membership Management
A biodynamic and e-commerce blend
Dynamic Vines, a premium biodynamic wine supplier, needed a digital transformation to elevate their customer experience that reflected their new brand. The goal was to create a seamless e-commerce platform for both public and trade customers, catering to a diverse audience while preserving the essence of their organic and biodynamic ethos.
They required a platform that could easily handle product complexity, manage user-specific pricing, automate orders, and provide a flexible, engaging user experience—all while staying true to the brand’s organic roots.
A user-centric journey worth sipping
With an eye on aesthetics and usability, we designed a seamless user experience that catered to both public and trade customers. The Dynamic Vines audience is varied, so we created custom content blocks to display rich information about each wine, allowing users to filter by grape, producer, or region.
Through intuitive navigation, users can explore the full range of wines, with details about each vineyard and its unique story. This storytelling approach aligns with the brand's focus on authenticity and craftsmanship.
We ensured that the design not only looked stunning but also encouraged exploration, leading customers to discover new favourites with ease.
A robust platform with a complex finish
Developing the Dynamic Vines platform required building a robust and flexible system capable of handling complex pricing structures for trade and public users. Using Umbraco and Vendr, we created an e-commerce solution that allows the Dynamic Vines team to manage product listings, discounts, and memberships all within a single platform.
We integrated a custom product importer, which efficiently transferred over 1,500 wine products onto the site. This system keeps the platform scalable and easy to update, ensuring that content editors can manage the product range without friction.
Automated processes like PDF pricing downloads on-the-fly helped streamline communication between Dynamic Vines and their trade clients, reducing manual effort and saving time.
Every transaction aged to perfection
Our e-commerce solution provided the flexibility Dynamic Vines needed to handle a variety of payment and membership models. With the integration of Vendr and a custom-built Stripe payment gateway, the platform securely processes orders for both public and trade customers, ensuring a smooth and flexible checkout experience.
Variable pricing based on user role allows trade customers to benefit from personalised discounts, while public customers enjoy retail pricing. We also implemented recurring order capabilities, ensuring a constant flow of business by allowing customers to easily set up repeat purchases through their account dashboard.
This combination of e-commerce and membership functionalities has allowed Dynamic Vines to nurture customer loyalty while making the ordering process quick and easy.
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