Cobham
Reflecting Cobham's Innovations Through User Experience Design
Deliverables:
• Umbraco Upgrade • UX/UI Design • Umbraco Development • Security Consultancy •
Cobham plc, a global leader in aerospace and defence systems, struggled with an outdated, inward-focused website and confusing information architecture (IA), making navigating difficult for users.
Cogworks overhauled the IA, design, and user experience (UX) to simplify the user journey. This made the site more accessible and intuitive for commercial and public users while adhering to Cobham's security requirements.
Stalling Progress in Technology and Services Innovation
Cobham solves some of the world's biggest problems, from deep space to the ocean floor, but their site lacked the clarity and user experience to prove it.
Main problems:
Confusing IA: The site's complex, inward-focused structure made it hard for users to navigate and understand Cobham’s aerospace and defence services.
Poor UX: Unresponsive design and unclear pathways led to low engagement and difficulty accessing critical information.
Strict Security: Adherence to tight security policies in aerospace added complexity to the website redesign process.
Fast-tracking progress with UX redesign and Website Security
What we did:
Using Umbraco, Cogworks redesigned the site, focusing on smooth user experiences and streamlined pathways for content, security, and IT teams to innovate quickly.
Information Architecture Overhaul: After user research and workshops, we reorganized the site with simplified, intuitive categories for Space, Air, Land, and Maritime. This restructuring ensured easy access to Cobham's aerospace services.
Enhanced User Experience: A mobile-first, responsive design provided a seamless user journey, reducing steps to access key information. Rapid prototyping and wireframes improved engagement with relevant departments, aligning the interface with Cobham's aerospace leadership.
Security Compliance: We worked closely with Cobham to integrate robust security features without affecting UX optimisation, meeting global security requirements.
Scalable Framework: The modular design allows easy replication across other Cobham sites, maintaining consistency in their aerospace digital presence.
Shifting Statistics Through Prioritising Users
The redesigned Cobham website boosted engagement and business growth by enhancing UX and security.
Increased Social Engagement: A 130% rise in LinkedIn followers, with a 50% increase on both Facebook and Twitter due to better content interaction.
Simplified Navigation: Improved UX and IA made it easier to explore Cobham’s key services—Space, Air, Land, and Maritime.
Higher Return Rate: Over 10% of new users returned weekly, reflecting enhanced engagement and satisfaction.
Security Compliance: The site met strict security protocols without compromising the user experience.
Reclaiming Cobham's Reputation With Digital Strategy
Cogworks' collaboration with Cobham solved critical challenges in information architecture, UX optimisation, and security. By simplifying navigation and improving the user journey, Cobham created an intuitive experience for external users and met strict security standards, positioning Cobham for continued success in the digital space.
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